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He said, "If you use the Internet, you're the subject of hundreds of experiments at any given time, on every site.

That's how websites work."Three experiments In one experiment, the site told pairs they were a 90% match when in fact they were a 30% match.

Dating website Ok Cupid purposefully set up bad matches to see how people would behave.

The site was unapologetic about the experiments, despite controversy over Facebook's study to test if it could manipulate users' emotions."Ok Cupid doesn't really know what it's doing," wrote Ok Cupid president Christian Rudder in a blog post Monday.

When people were told they are a good match, they were more likely to send each other messages through the site.

To test if its matching algorithm works and goes beyond the power of suggestion, Ok Cupid also told good matches that they were bad matches.

It is supported by advertisements and paying users who do not see ads.

That's why Ok Cupid exists - to let you get in touch with people in your area based on shared interests.

Unlike other dating apps, Ok Cupid has no restrictions.

Thereafter, the more questions you answer, the more likelihood the OKC algorithm will find you a match.

What this means is, with not much thought, you can fairly easily sculpt your profile to find, for example, a gay eugenics pipe smoker.