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The service works best in major metropolitan areas, where people are walking past hundreds or thousands of people on a given day.

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The clips can be up to one minute long and are supposed to make it easier to showcase personality before meeting up.

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​”​On Hinge we encourage our members to be authentic with one another because we know that leads to the best connections,” explains Hinge founder and CEO Justin Mc Leod.

“Our profiles already do a great job, but video creates the opportunity for our members to learn about potential matches in a way that simply can’t be captured with still photos and text.​” The company will also encourage video adoption, too, by showing Hinge profiles with video to five times more people it says.