Ok Cupid, an online dating site with over 3.5 million active users, taps into the massive stats that are collected in its server.
On its blog Ok Trends, which has attracted over 1 million unique visitors, the site makes intriguing observations about user behavior.
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The 20-year-old company is spinning out of IAC/Interactive Corp and is slated to debut Thursday on the Nasdaq under ticker symbol MTCH.
Zoosk, a former start-up darling built on the Facebook platform, withdrew its IPO filing in May, more than a year after first registering with the SEC.
Match's closest rival, e Harmony, is still private 15 years after its launch and is growing at a meager 2.5 percent a year, IBISWorld data show.
While Match has more than twice the market share of its biggest competitor and has bulked up through acquisitions, the dating market has failed to excite Internet investors, who have poured money into search, social networking and e-commerce. dating services businesses will generate a total of just .4 billion in revenue this year, according to IBISWorld. Despite carrying the ticker symbol LOV, Spark has been pummeled, losing more than half its value since mid-2013 and seeing its market capitalization sink below 0 million.
One reason: When a dating site makes a user happy, that person ceases to be a paying customer, at least for a while. Spark Networks, which owns and Christian Mingle.com, has been the lone public market option for U. Match is seeking a valuation of close to billion.