A survey conducted across 40 countries last year, by the Pew Research Centre, USA, found that 62% of Indians had no issues indulging in extramarital affairs.
It is no surprise then, that several Indian users seem to have contributed to making a French website — which provocatively calls itself “the first extramarital dating site made by women” — a virtual hit. “You can meet married or attached men and women from all over the world,” it says, while asking the user to “be honest about your marital status.” The irony couldn’t be more palpable.
Is looking online today's digital version of going to a strip club without touching the dancer, staring at a good looking man or woman and smiling without saying hello, or scrolling through online dating profiles before you consider divorce just to see what else is out there?
What about sending a text or a sext message without engaging in physical contact?
But the female profile had a flurry of requests from potential partners.
In a bid to understand what it is that leads married men and women in India to cheat on their partners, we decided to interact with some firsthand.
We created two profiles on the site (with no photographs) — one of a 30-year-old married man, and the other, a 30-year-old married woman, both from Mumbai.
The 'concept is simple', runs the manifesto on ‘adopteunmec.com’: ‘the customer is king, and he is queen – respect to the women.
In this supermarket of hook-ups, the gals strike the bargain deals.’ Three male members of the dating site explain how the groove has been got on for their generation in this e-fashion since 2008 I can’t tell whether the hyper-feminist vision that the ‘adopt-a-guy’ (the English translation of Adopteunmec.com) website gives out is ironic or part of the art of surfering the consumer wave.